SEO Advice

How Your Firewall Can Destroy Your Search Engine Rankings

Some webmasters recently experienced a delisting from the search engines without any good reason. The webmasters had not done anything wrong and their web sites were optimized for search engines. Nevertheless, the web sites had been removed from search engines.
Poorly configured firewalls can block search engine spiders.

It turned out that de listed web sites were all hosted by the same hosting company. More precisely, the web sites were all hosted by a hosting company that used a special firewall software by Sonic WALL Inc.

That firewall stopped the search engine spiders from accessing their web sites. Google, Yahoo, MSN and all other search engines that request the robots.txt file couldn't index the web site anymore because the firewall didn't allow that:

"An attacker could retrieve robots.txt from the server, then use the contents of this file to discover the path of an unprotected administration interface for the server. The attacker may gain control of the web-server using this interface.
 
The information gathered from robots.txt could be used for system compromise and control of the web server." (source)
This is the standard security settings of the Sonic WALL firewall and it basically means that your web site won't be spidered by search engines if you use this firewall without customizing it.

A firewall with these settings will drop the connection to anyone requesting the robots.txt file so that it looks as if the web site is offline. From an SEO point of view, this is very bad for your web site because all good search engine spiders request the robots.txt file before indexing your web site.

What does this mean to you?

If your web site is not listed on search engines although it has many good incoming links and optimized web page content, you should ask your web host if their firewall blocks search engines that request the robots.txt file. Your web host might not be aware of the problem.