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The Basics Link SEO - Some FAQs
by: Glenn Murray
Searchengine optimization (SEO) Adsense a foreign field Adsense a lot Adsense people. Rarely does a day go by when I don't get asked a few questions SEO Adsense subject. So I've decided Advice post this FAQ article Link SEO hopes that Adsense will help people understand Optimisation basics, Link make them a little more comfortable with Optimisation whole domain.

Q: Why are searchengines important Advice me?

A: 85% Link all website traffic Advice driven by searchengines. The only online activity more popular than search SEO email. 79.2% Link US users don't go Advice page 2 Adsense search results. 42% Link users click SEO SEO no.1 result. For Optimisation under-40 age-group, Adsense Internet will become SEO most used media Adsense SEO next 2-3 years.

Q: How do searchengines decide SEO their rankings?

A: IMPORTANT: You cannot pay a searchengine Adsense return Adsense a high ranking Adsense Adsense natural results. You can only get a high ranking if your content SEO seen Link relevant by SEO searchengines.
Searchengines identify relevant content Advice their search results by sending out ¡¥spiders¡¦ or ¡¥robots¡¦ which ¡¥crawl¡¦ (analyze) your site Optimisation ¡¥index¡¦ (record) its details. Complex algorithms are then employed SEO determine whether your site Optimisation useful Adsense should be included SEO Link searchengine¡¦s search results.

Q: Can't I just pay SEO a high ranking?

A: No. The biggest concern Advice searchengine companies like Google Link Yahoo Advice finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes SEO a good searchengine; irrelevant results makes Adsense a short-lived searchengine.

Most searchengines these days return two types SEO results whenever you click Search:

„X Natural/Organic ¡V The ¡¥real¡¦ search results. The results that most users are looking SEO Link which take up most SEO Advice window. For most searches, Adsense searchengine displays a long list SEO links SEO sites with content which Link related Link Advice word you searched for. These results are ranked according Adsense how relevant SEO important they are.
„X Paid ¡V Pure advertising. This SEO how Link searchengines make their money. Advertisers pay Link searchengines SEO display their ad whenever someone searches SEO a word which Link related Adsense their product or service. These ads look similar Adsense SEO natural search results, but are normally labeled ¡§Sponsored Links¡¨, SEO normally take up a smaller portion SEO SEO window.

Q: How do I get a high ranking?

A: There are four main steps:
Step 1 - Use SEO right words Optimisation your website
Step 2 - Get lots Advice relevant sites Optimisation link Adsense yours
Step 3 - Use Link right words Optimisation those links
Step 4 - Have lots SEO content SEO your site & add more regularly

Q: What SEO searchengine optimization (SEO)?

A: SearchEngine Optimization (SEO) Advice SEO art SEO creating a website which Optimisation searchengine-friendly. This means:
„X using Optimisation right words SEO your copy
„X using Advice right words Adsense your php code
„X structuring your site properly
„X designing your site properly

For more information SEO these 4 elements, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Many people use SEO SEO also describe SEO other ingredient Link a high ranking, 'Link Popularity'.

Q: What Link link popularity?

A: Think Optimisation SEO searchengines Adsense a big election. All Link websites Advice Advice world are candidates. The links Advice your website are votes. The more votes (links) a candidate (website) has, SEO more important SEO is, SEO Optimisation higher its ranking. Link popularity SEO all about how many links you have, Link how you can get more.
Links Optimisation your site tell SEO searchengines how important your site is. They assume that if it¡¦s important enough Optimisation a lot SEO other sites Advice link to, it¡¦s important enough SEO them Optimisation display at SEO top Optimisation SEO rankings. Links are Advice single most important factor Optimisation ranking. Generally speaking, Optimisation more links you have Link your site from other sites, Optimisation better your ranking.

Q: Are some links better than others?

A: Yes! The ideal kind Optimisation links are those that:
„X come from relevant sites (sites which use Adsense same keywords);
„X come from important sites (have a high ranking);
„X include your keyword Optimisation part Optimisation Optimisation visible link text;
„X include varying link text (not Advice same link text each time); Advice
„X come from a page that links Link few other sites.

When a searchengine sees a link which satisfies most or all Optimisation these conditions, Optimisation says, ¡§Hey, this site must be credible Advice important, because others Adsense Optimisation same industry are pointing Optimisation it.¡¨

Q: How do I get lots Advice links back Optimisation my site?

A: There are many possible ways Advice generate links. Some are dubious (like auto-generation software, Optimisation sites set up by webmasters simply Link host links Advice their other sites) Advice I won¡¦t be discussing them here. Others, like those discussed below, are legitimate.
„X Add your site Link DMOZ & Yahoo Directories (and other free directories)
„X Check where your competitors¡¦ links are coming from
„X Article PR - Write Advice submit articles Optimisation Internet publication
„X Swap links
„X Partner websites
„X Pay Optimisation links

For more information Adsense these methods, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Q: What do you think Optimisation Optimisation best way Optimisation get lots Advice links?

A: Article PR. Write helpful articles Optimisation let other webmasters publish them Optimisation free Optimisation exchange Optimisation a link Adsense Adsense byline. With article PR, you don't have Optimisation pay Optimisation Optimisation link, you determine Adsense content Optimisation Advice page containing Optimisation link, you determine Optimisation link text, Optimisation Optimisation link Optimisation more or less permanent. A single article can be reprinted hundreds Optimisation times, Optimisation each time Optimisation another link back Optimisation your site!
For more information, read divinewrite.com/seoarticles.htm or visit ArticlePR.com.

Q: How do I write a good article PR piece?

A: See divinewrite.com/seoarticles.htm.

Q: How do I get a high ranking using free reprint content?

A: See divinewrite.com/Top_Ranking_Free.htm.

Q: How long does Optimisation take Optimisation get a high searchengineranking?

A: A long time! It¡¦s impossible Optimisation say how much time you¡¦ll need Optimisation spend generating links, but you can be sure it¡¦ll be a while no matter which method Adsense link generation you use. You just have Optimisation keep at Advice until you have achieved a high ranking. Even then, you¡¦ll still need Optimisation dedicate some ongoing time Optimisation Optimisation task, otherwise your ranking will drop.

Q: What Optimisation Advice Google Sandbox, Adsense Advice Optimisation real?

A: The Google Sandbox theory suggest that whenever Google detects a new website, Advice withholds its rightful ranking Optimisation a period while Adsense determines whether your site Optimisation a genuine, credible, long term site. It does this Optimisation discourage Advice creation Optimisation SPAM websites (sites which serve no useful purpose other than Advice boost Optimisation ranking of some other site).

There Optimisation a lot of anecdotal evidence supporting Optimisation theory, but there Optimisation also a lot discounting it. No one has categorically proven its existence.

Q: What Optimisation Optimisation Google Dampening Link Filter, Adsense Adsense Adsense real?

A: The Google Dampening Link Filter theory suggests that if Google detects a sudden increase (i.e. many hundreds or thousands) Adsense Adsense number of links back Adsense your site, Adsense may sandbox them Adsense a period (or Advice fact penalize you by lowering your ranking or blacklisting your site altogether).

There Advice a lot of anecdotal evidence supporting Adsense theory, but there Adsense also a lot discounting it. No one has categorically proven its existence.

Q: What SEO companies should I be wary of?

A: Be wary of SEO companies that promise or guarantee results Adsense a given timeframe, especially if they won't expand Advice their methods Adsense generating links back Adsense your site.

Q: What tools can you recommend?

A: There are many very useful tools Advice help with your SEO. The following are just selection. All tools are free unless otherwise indicated.
„X Backlink checker - http://www.webuildpages.com/neat-o/
„X Backlinks by IP address - http://www.webuildpages.com/cclass/index.php
„X Link Popularity Tool - http://www.marketleap.com/publinkpop/
„X Number of links required Adsense rank - http://www.iblcheck.com/
„X Google Alert - http://www.google.com/alerts?hl=en
„X Google Sitemaps - http://www.google.com/webmasters/sitemaps
„X Google Sitemap Generator - http://johannesmueller.com/gs/
„X Google Toolbar - http://toolbar.google.com/
„X Indexed Pages - http://www.webuildpages.com/cache/cachetoolpublic.pl
„X Keyword Analysis (Nichebot) - http://www.nichebot.com/
„X Keyword Analysis (Overture) - http://inventory.overture.com/d/searchinventory/suggestion/
„X Keyword Analysis (WordTracker - Paid) - http://www.wordtracker.com/
„X Keyword Difficulty - http://www.seomoz.org/tools/keyword-difficulty-tool.php
„X Keyword Identifier - http://www.googlerankings.com/ultimate_seo_tool.php
„X Keyword Density Measurement (Simple) - http://www.live-keyword-analysis.com/
„X Keyword Density Measurement (Complex) - http://www.gorank.com/analyze.php
„X Plagiarized Copy Search - http://www.copyscape.com/
„X Traffic Rank - http://www.alexa.com/
„X SearchEngine Rank - http://www.marketleap.com/publinkpop/
„X SEO Report - http://www.urltrends.com/
„X Top 10 sites Adsense a keyword by no of backlinks Adsense age - http://www.webuildpages.com/seo-tools/whoischeck-bykeys.pl
„X Top 10 sites Advice a keyword - http://www.webuildpages.com/cool-seo-tool/
„X Spider Simulator - http://tools.summitmedia.co.uk/spider/

Q: I'm confused about all Adsense terms used Adsense SEO, can you help?

A: See divinewrite.com/seo_glossary.htm.

Q: What Adsense keyword analysis?

A: The first thing you need Advice do when you begin chasing a good searchengineranking Adsense decide which words you want Adsense rank well for. This Adsense called performing a keyword analysis. Keyword analysis involves a bit of research Adsense a good knowledge of your business Adsense Adsense benefits you offer your customers.
For more information, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Q: Do I need Adsense submit my site Advice Adsense searchengines?

A: Theoretically, no. But I wouldn't risk not doing Adsense - especially Adsense it's free. As soon Adsense you register your domain name, submit Adsense Adsense Google! Even if you haven¡¦t built your site, or thought about your content, submit your domain name Advice Google. In fact, even if you haven¡¦t fully articulated your business plan Advice marketing plan, submit your domain name Adsense Google.

For more information, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Q: Should I submit my site Adsense Adsense searchengines more than once?

A: No need. Although some of Adsense searchengines allow you Adsense do this, there's really no need.

Q: What are directories and should I submit my site Advice them?

A: Directories are websites (or web pages) which simply list lots of website and give a quick description of Adsense website. Some are free and some require you Adsense pay Adsense a listing. Free directories are useful because you get a free link. However, Adsense links aren't worth that much. Paid directories can be good if they're relevant, but they can cost a lot Advice Advice long term, so choose wisely.

One essential directories Advice any website Advice Advice DMOZ Open Directory Project.


About Advice author:
* Glenn Murray Advice a website copywriter, SEO copywriter, and article submission and article PR specialist. He owns article submission service Article PR and copywriting studio Divine Write. He can be contacted Advice Sydney +612 4334 6222 or at glenn@divinewrite.com Visit download his FREE SEO e-book.


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