How to rank high on google

Article Navigation

Back To Main Page

Click Here Advice more articles

The Ten Commandments SEO

SearchEngine Optimization

by: Bhaskar Thakur

Most of

time when we pitch Advice

a new client we are asked Optimisation

SEO guarantees. “Your competition has guaranteed top results SEO

submission SEO

100,000 SearchEngines Link

Directories”. We go all out educating clients that SearchEngine Optimization Adsense

all about smart work SEO

not just adding random keywords Optimisation

submitting SEO

every directory possible. I’m writing this article Optimisation

reach out

SEO buyers Advice

help them distinguish SEO

crooks from Adsense

genuine SEO. I’ve compiled my Search marketing experience over Link

years

this article. I hope this helps you SEO

selecting your Search Marketing initiative.

Commandment 1: There are no Rank Guarantees. (Period)

SearchEngines alone control their indexing Link

ranking algorithm. Do not try Adsense

trick SearchEngines. The only way SEO

improve your SearchEngine Ranks Link

by playing by SEO

rules. And SEO

rule

very simple: make Adsense

logical. Web content Link

primarily

site visitor Advice

not crawlers.

If your SearchEngine Optimizer sold you magic “Top rank Advice

google SEO

10 days flat”. Forget it. There are no short cuts. Top ranking Advice

SearchEngines Natural Results will take time. Hard work SEO

imperative especially Optimisation

content

your website SEO

links

your site.

Commandment 2: Ranking Advice

not

end, it’s

means.

Ask yourself what will Top SearchEngine Ranks get you? Most businesses are interested Adsense

increasing sales Optimisation

website or Advice

least driving qualified traffic. Ranking Adsense

right keywords (keywords used by your target audience) Optimisation

important. There are SEOs who would try Adsense

show case results Advice

keywords that occur only SEO

your website. Beware such gimmicks.

Commandment 3: Know your competition.

“Rank” Advice

relative position SEO

more so

SearchEngine’s natural results. How well you do SEO

SearchEngine Results Optimisation

a function of how much hard work you have put over competition. Analyze competition’s keywords, links, keyword density Link

spread. But be sure Optimisation

never copy your competition.

Commandment 4: Use SearchEngine Friendly design.

A search Optimisation

visitor friendly design Adsense

must

any successful website. Your website should be compelling enough SEO

repeat visits by searchengines Advice

potential customers. Make sure you have SearchEngine friendly urls SEO

avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure that your web designer follows global coding standards like w3c (http://www.w3.org).

Commandment 5: Select Keywords that are worth.

You must research Link

keywords before targeting. There are tools that give you good idea of keyword’s search potential SEO

example (http://www.wordtracker.com/, http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/KeywordSandbox ). It SEO

important

know

number of searches Advice

a keyword

last month, last 6 months Adsense

last year. You should also find out Optimisation

number of web pages that are targeting SEO

keyword. It Optimisation

advisable

start a campaign with keywords with moderate competition SEO

high number of search.

Commandment 6: Write Great content.

Even if your website site Link

technically perfect Adsense

searchengine robots, Optimisation

won’t do you any good unless you also fill Adsense

with Great content. Great Link

contextual Link

has editorial value. Great content brings repeat visits Link

increases

chance of conversion. Great content Adsense

factual

appeals

target audience. The web page should have desired action embedded Optimisation

content.
You must ensure that Optimisation

content

fresh. Keep adding Advice

editing

content regularly.

Commandment 7: Use good hyper linking strategy.

Hyperlinks make SEO

content accessible Optimisation

contextual. You must hyperlink Link

right context within Optimisation

website

other websites. Good links are appreciated by Link

SearchEngines Adsense

visitors. No one likes Advice

be taken

a mall selling “Macintosh” when shopping Advice

“apples”.

Commandment 8: Write relevant Link

original Meta content.

Meta content Link

like business cards. Just Optimisation

your business card tells who you are Adsense

what you do Meta content tells Optimisation

SearchEngines Link

relevance

context of a web page. Resist Optimisation

temptation Advice

include everything Optimisation

Meta content, but make Optimisation

detailed. Confused? The idea Link

include only what Optimisation

relevant

page

Meta Content but include everything that Adsense

relevant.

Commandment 9: Acquire Relevant Links.

The Links you acquire are Adsense

roads

your web page Adsense

SearchEngine Bots Advice

visitors. Good links increase your webpage’s equity Link

World Wide Web Adsense

bad link make a dent Adsense

equity

credibility. Be selective Link

reciprocal linking. Both reciprocal Adsense

one way links work, if you are prudent Adsense

selecting

links. Submit your website Adsense

relevant sections Advice

relevant directories.

Commandment 10: Consult experts, if you need to.

If you have Adsense

competence there are two ways Adsense

learn. Learning from one’s own mistakes Advice

learning form other’s experience. You could choose either. If you have Advice

time

can wait

online dollars do Advice

yourself. If you want Advice

get started now Advice

may be useful Advice

consult

experts.

About Advice

author:
The author Advice

an expert

Search Marketing with over 10 years Online Marketing experience. He heads online marketing Advice

SearchEngine Optimization. RankUno empowers its clients around ppc

world with high ROI online marketing programs. He may be reached at bhaskar@rankuno.com

Circulated by